Hydra Advisory is a boutique advisory firm headquartered in Milan, Italy specialized in the premium and luxury sector.
We provide our clients extensive industry knowledge and business capabilities in the areas of brand strategy, business development and investment advisory, amplified by a global network of high value stakeholders.
Our mission is to provide valuable expertise by outlining compelling strategies and untapping business opportunities.
Our team is composed by former corporate executives with combined decades of international senior experience in the premium and luxury sector.
Our Partners are located in Europe, Asia and North America.
Maximiliano Nicolelli
Founder and Managing Director
Prior to founding Hydra Advisory and contributing to different assignments as senior consultant and advisor to brands and investors, Max has matured decades of international experience working for both leading corporate luxury groups as well as family owned brands and start-ups.
Among other brands, Max has worked for LVMH Group, Dolce&Gabbana and Ermenegildo Zegna, as well as other companies and start-ups, covering several roles in general strategy, international development and marketing.
Max holds a Master in International Trade from Universitat Pompeu Fabra (Spain) and an MBA in Luxury Brand Management from ESSEC Business School (France). He has also attended the Executive Program in Global Strategy at Harvard Business School (USA).
Max is also a regular visiting lecturer at ESSEC Business School in Paris, invited frequently to talk about International Strategy and Development in the luxury industry.